R1 - the leading brand in the ultra light segment. R1 is a brand of cigarette made by Reemtsma Cigarettenfabriken GmbH, part of Imperial Tobacco Group). In 1984, we successfully introduced R1, a cigarette that makes it easy to choose low tar and nicotine yields without compromising full smoking pleasure. This is achieved by the advanced product technology of R1 - the R1 Flavor System.
In 1995 we launched R1 Minima with ultimately low yields of 0,1 mg nicotine/ 1 mg tar. Meanwhile, R1 Minima has become the most important product in our family of ultra light cigarettes. In many European countries, R1 is the segment leader for ultra light cigarettes and is becoming increasingly popular with more and more smokers. R1 stands for pioneering and the idea of up-to-date smoking pleasure. In the future, R1 will continue to keep its promise: Ultimately low yields and maximum flavor. R1 - consciously light.