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Did Advertisements for Camel Tempt Minors?

Advertisements for Camel No. 9 cigarettes may have stimulated teens to start smoking, a recent study found.

This is the main cause why the four largest tobacco companies in the United States, R.J. Reynolds, the manufacturer of Camel cigarettes was interdicted from making cigarettes and other smoking products especially for young people.

Reynolds seems to have avoided the terms of the state by inventing a trading policy that intentionally or otherwise successfully hold the eye of teenagers and possible stimulated them to start the bad habit, smoking.

John P. Pierce, PhD, a professor in the cancer act of prevention and control anti-smoking program at the University of California, said: "Whether R.J. Reynolds intended or not, they were requesting the public. To me, they are a professional group. They maybe targeted for it."

In general this study is focused on the ads campaign that attended the 2007 invention of the Camel No. 9 brand. Advertised as "light & seductive" and designed to attract more women, Camel No. 9’s sport a pink camel on each cigarette and black pack ornamented with hot pink or teal. The extra-long 100s are sold as "dagger".

Researchers explained that they found that for example an ad for Camel No. 9’s appeared in famous magazines such as Vogue, Glamour, Us Weekly, Cosmopolitan, and Marie Claire. Most of the ads contained graphics stimulating the appearance of fashion extends, and this campaign also outlined promotional advertising gift such as aromatic lip balm and expensive cell phone.

The tobacco ad campaign urged a protest from more than 40 participants of Congress and a series of indignant letters to the editor of magazine "Vogue", and in 2008 R.J. Reynolds willingly stopped all bright cigarette ads, including especially those for the Camel No. 9 smoking brand.

Even a before research showed how tempted was camel Ads. For example between 2003 and 2008, the researchers investigated the teens’ attitudes for tobacco smoking via telephone interviews. In every year, the researchers interrogated the same 681 participants, who were between 10 and 13 years old when the study started, if they had a favorite cigarette advertisement. Researchers found that in the first four years of the investigation, 10% to 13% of the girls mentioned Camel ads as their favorite. But in 2008, after the Camel No. 9 advertisement campaign had appeared, and then 21.5% of the teens especially girls said that they liked more Camel ad.

So researchers concluded that most of Tobacco Companies make cigarettes ads more fashionable and bright for to attract the attention of minors and teens, which may not have been conscious of the health risks tied to this product.

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